Mastering Majestic in 60 Minutes

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Post on 17-Aug-2014

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DESCRIPTION

There is SO MUCH in Majestic SEO that it is pretty hard even for an experienced SEO to take it all in and get to grips with it. So this presentation is essential training for anyone looking to connect the dots with Majestic SEO's vast toolset and create a workflow for prospecting, auditing, troubleshooting, developing and lastly monitoring link profiles.

TRANSCRIPT

  • Who would YOU Trust? Mastering Majestic @Dixon_Jones @MajesticSEO
  • Thanks to our Partners AnalyticsSEO BrightEdge Covario Linkdex Market Samurai SEOLytics 123Analyzer.jp Wordtracker Raven Tools SEOClarity RioSEO CognitiveSEO And others that we cant mention but love
  • Well Master What Flow Metrics REALLY tell us Whats new An advanced work flow for using Majestic A BIG Announcement Advanced tips and tricks Q&A
  • This presentation is NOT about Privacy EU & Cookie Law ISPs & GCHQ Google & NSA Facebook & the CIA Chinese Hackers Banks and Savings Everyone & Prism PRISM reopened a shallow wound for Marketers
  • The Problem
  • The Problem
  • The Problem
  • Advertisers are being asked to trust the network Does that make us smile or Scream?
  • And it is not just Networks you need to trust It is also people
  • And it is not just People you need to trust It is also Technologies
  • Trust is not always clear
  • Can we SCALE Measuring Trust? The User The Context The Influence
  • Whats in a Link?
  • Whats in a Link?
  • Explaining Flow Metrics
  • Explaining Flow Metrics
  • Add another layer of Trust
  • The Difference Between Trust Flow and Citation Flow
  • Compare Digital Assets
  • People / Apps / Pages All = URLs
  • NEW STUFF!
  • New: Big Crawl Improvements Now MUCH bigger Fixed Trailing Slash issue Better http/https logic More intelligent Crawl
  • New: Big Crawl Improvements
  • New: wildcards
  • New: Wildcards
  • New: On the Subject of Twitter Some sites like Twitter are just TOO LARGE to get within your account. But we did some research for a Forbes article: http://blog.majesticseo.com/forbes
  • A slide summarizing Work Flow Start with Browser Plugin Pitch: History Checker Summary Page (scroll down) Set up Tracking Reports! Audit: Page Tab + Screaming Frog Anchor Text Link Profile Chart Clique Hunter Bucket lists Third party Excel Plugins Penguin Filtering Uploading other data Advanced filtering Reverse Clique hunter for disavow candidates Third Party Tools Link Prospecting Search Explorer! Ongoing maintenance New and Lost Backlinks Tracking Reports
  • An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
  • Chrome and Firefox Plugin A Workflow for using Majestic SEO to the max * Spotting Opportunity
  • An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
  • Backlink History Checker A Workflow for using Majestic SEO to the max The Pitch Phase Or looking at a new market
  • A Workflow for using Majestic SEO to the max The Pitch Phase Or looking at a new market Summary Info has more then whats above the fold!
  • A Workflow for using Majestic SEO to the max The Pitch Phase Or looking at a new market Set up Tracking Reports right out of the gate
  • An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
  • A Workflow for using Majestic SEO to the max The Audit Phase Page Tab: Crawl data Authority Pages Page Tab has more than a list of URLs on the site
  • A Workflow for using Majestic SEO to the max The Audit Phase Anchor Text: Find anomalies Instant Drill down Anchor Text: Spot those negative keyword links
  • Link Profile Chart A Workflow for using Majestic SEO to the max The Audit Phase
  • Clique Hunter A Workflow for using Majestic SEO to the max
  • Bucket Lists A Workflow for using Majestic SEO to the max
  • Third Party Excel Plugins A Workflow for using Majestic SEO to the max
  • An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
  • Penguin: URL Submitter A Workflow for using Majestic SEO to the max Penguin Investigations
  • Advanced Report Filtering A Workflow for using Majestic SEO to the max
  • Reverse Clique Hunter A Workflow for using Majestic SEO to the max
  • Third Party Penguin Plugins A Workflow for using Majestic SEO to the max
  • An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
  • Prospecting Phase A Workflow for using Majestic SEO to the max NEW BIG ANNOUNCEMENT!
  • Prospecting Phase A Workflow for using Majestic SEO to the max SEARCH EXPLORER IS IN ALPHA USE MAJESTIC TO SEARCH KEYWORDS AND SEE MOST INFLUENTIAL URLS!
  • A Workflow for using Majestic SEO to the max Why Use Majestic Search Explorer? Contextualized Trust Flow More than 1000 results Available via API No Personalization Predict Trending Sites Instant data
  • An Overused Graphic Prospecting Pitch Phase Audit Phase Penguin Phase Link Prospecting Review & Reporting
  • New & Lost Links A Workflow for using Majestic SEO to the max Ongoing Maintenance
  • Tracking Reports & Folders A Workflow for using Majestic SEO to the max Ongoing Maintenance
  • Whats in a Link?
  • Who would YOU Trust? Mastering Majestic @Dixon_Jones @MajesticSEO